Digital Marketing
With 22.3 million Australians using the internet, a strong digital marketing strategy is essential to optimise your property’s online presence
Digital Marketing
With 22.3 million Australians using the internet, a strong digital marketing strategy is essential to optimise your property’s online presence
Grow Direct Bookings
Targeted Marketing Opportunities
Increase Awareness
Trackable & Measurable
Build Brand Authority
Flexible Investment
Search Engine Optimisation (SEO)
We work with you to optimise your website to rank high on the Google search results page
Assisting in defining relevant keywords and meta tags for your website
Effective link building to and from the property website to increase visibility and authority
Custom URL building
Establishing a content management plan as well as reporting and monitoring
The first five results on the search page account for 70% of all clicks
Search Engine Marketing (SEM)
Our Google-certified staff will create and manage effective Google Ads campaigns to boost search traffic
Increasing brand awareness through targeted campaigns
Implementation of targeted keyword strategies to ensure your Ads are seen
We can assist you in developing clear objectives for your SEM campaigns
Monitoring and generating insightful reports
Social Media Marketing (SMM)
- Communicating with your audience and increasing brand awareness via social media
- Creating and implementing targeted, effective campaigns across social media platforms
- Ensuring your marketing campaigns are integrated with a consistent message and reflect your brand
70% if the Australian population are active social media users
73% of hotel guests appreciate receiving communications from loyalty programs with personalised offers and rewards
Google Hotel Ads
- Increase the visibility of your property by displaying your ‘official website’ prices on Google when someone searches for a hotel on Google Search, Maps or Assistant
- Pay lower commission fees whilst competing directly with OTAs to acquire more bookings
- Your ‘official website’ price will rank higher in Google Hotel Ads based on the commission rate you choose
Email Database Marketing
We work with you to create strategies and distribution plans for email campaigns
We can assist in the development of an event calendar and pricing strategies
Creating, sending and measuring the effectiveness of fortnightly campaigns
Use with Levart’s special offers and packages landing pages and Why Book Direct Widget to boost the effectiveness of promotional campaigns